Terms of Service
Last updated: 4 October 2026
In short: etickets.to is a ticketing platform. Organisers sell tickets to their own events through their own payment accounts, and we provide the technology. If you buy a ticket, your contract is with the organiser and their refund policy applies.
1. About these terms
etickets.to is operated by Effective Ideas L.L.C-FZ, a company registered in the Meydan Free Zone, Dubai, United Arab Emirates under licence number 2530250.01, whose registered office is at Meydan Grandstand, 6th floor, Meydan Road, Nad Al Sheba, Dubai, United Arab Emirates (“we”, “us”, “our”).
These terms apply to anyone who uses etickets.to:
- Organisers — people and organisations who open an account to list events and sell tickets, including their team members. Parts A, B and D apply to you.
- Buyers — people who buy or receive tickets through an etickets.to event page, checkout, embedded ticket widget or an organiser’s own web address powered by etickets.to. Parts A, C and D apply to you.
Please read them carefully. By creating an account, or by completing an order, you agree to them. Our Privacy Policy explains how personal information is handled.
2. How etickets.to works — who you are dealing with
etickets.to is a technology platform. We provide software that lets organisers publish event pages, sell tickets, send tickets and emails to their buyers, and check guests in at the door.
- The organiser sells the ticket, not us. When you buy a ticket, your contract for that ticket — and for the event itself — is with the organiser named on the event page and at checkout. We are not the organiser, promoter or venue of any event, and we do not run, control or attend events.
- We act for the organiser. We provide the platform to organisers as a technology provider and, to the limited extent needed to display their listings, take orders and issue tickets on their behalf, as their agent. We are not a party to the ticket contract between the buyer and the organiser.
- Payments go to the organiser. Ticket payments are processed by Stripe or PayPal through the organiser’s own payment account. The money is paid to the organiser; we do not receive or hold ticket money. Your card statement may show the organiser’s name.
- Fees. Any booking fee is set by the organiser and shown before you pay. Separately, we charge organisers a platform fee for using etickets.to; buyers do not pay us anything directly.
3. Your organiser account
- You must be at least 18 and, if you open an account for a business or other organisation, have authority to accept these terms on its behalf. “You” in Part B means that organisation.
- Give us accurate information and keep it up to date, including your contact and billing details.
- Keep your sign-in details, API keys and door-staff PINs secure. You are responsible for everything done through your account, including by team members and door staff you invite, and for the permissions you give them. Tell us promptly at support@etickets.to if you suspect unauthorised use.
- You use etickets.to for business purposes, not as a consumer.
4. Listing events
You are responsible for your events and everything in your listings. In particular you must:
- make sure listings are accurate, complete and not misleading — including the date, time, venue, line-up, ticket types, age or entry restrictions, and the total price of each ticket including any booking fee or other unavoidable charge;
- publish a clear refund policy and any other conditions of sale that apply to your tickets (for example transfer or resale restrictions) so buyers see them before they buy;
- comply with all laws that apply to you and your events in every country where you hold events or sell tickets, including consumer protection, ticket resale, licensing, health and safety, equality and tax law;
- hold every licence, permission and insurance your event needs, and have the right to sell the tickets you list (including not exceeding the venue’s capacity); and
- only list real events that you intend to run.
We may review listings and may refuse, remove or suspend a listing that we reasonably believe breaks these terms or the law, or puts buyers at risk.
5. Connecting your payment account
- To sell paid tickets you connect your own Stripe account and/or PayPal account. You are the seller (merchant of record) for every ticket sale. Your relationship with Stripe or PayPal is governed by their own terms (for example the Stripe Connected Account Agreement and Services Agreement, or the PayPal User Agreement), which you must accept and comply with. We are not a party to them.
- You are responsible for payment provider fees, chargebacks and disputes, and for any VAT or other taxes due on your ticket sales.
- Because payments go directly to your account, we cannot move, hold, release or refund ticket money for you, except by carrying out instructions you give through the platform (such as a refund you issue from your dashboard).
6. Platform fees and billing
- We charge a platform fee for each paid ticket sold, at the rate shown on our pricing page or agreed with you in writing. Free tickets carry no platform fee up to the free-ticket limits that apply to your account; we may change those limits on notice.
- You must keep a valid payment card on file. You authorise us to charge it for platform fees, in your billing currency, on a regular billing cycle (currently weekly) and when an event is closed. You can also pay outstanding fees at any time from your dashboard.
- If a charge fails we will retry it. If it still fails, we may stop you publishing new events until the fees are paid, and if fees remain unpaid we may suspend your account. Events already on sale are not taken down just because a charge failed, but we may do so if fees stay unpaid after we have given you notice.
- If a ticket is refunded or cancelled before its platform fee has been collected, that fee is credited. Platform fees that have already been collected are not refundable, except where we agree otherwise or the law requires it.
- Fees are exclusive of VAT, which will be added where applicable. We will give you at least 30 days’ notice of any increase in our fees.
7. Refunds, cancellations and changes to events
- You are responsible for refunds, cancellations, postponements and other changes to your events, and for dealing with buyers’ questions and complaints about them.
- You must honour your published refund policy and buyers’ legal rights. If you cancel an event, or change it so significantly that a buyer is entitled to a refund, you must refund buyers promptly through your payment account.
- You must tell buyers about cancellations and material changes as soon as possible. The platform includes tools to email your ticket holders for this.
- If a buyer contacts us about your event we may pass their message to you, and you must respond to them within a reasonable time.
8. Buyer data, privacy and email marketing
You are the controller of the personal data of your buyers, ticket holders and waitlist entrants. We process that data as your processor, on your behalf, to provide the platform. You must:
- have a lawful basis for your use of buyer data and your own privacy notice, which you should make available from your event pages or conditions of sale;
- use buyer data only for running your events, dealing with your buyers and, where they have consented, sending them marketing;
- send marketing emails only to people who have opted in. At checkout buyers can tick a box to receive news and offers from you; our email tool sends Marketing emails only to buyers who ticked it. Event update and post-event emails go to all ticket holders and must be genuine service messages about the event they booked, not marketing;
- not add buyers to other mailing lists or share their details with third parties for marketing unless they have separately agreed, and honour every unsubscribe request; and
- comply with all data protection and electronic marketing laws that apply to you and to your buyers.
Our commitments as your processor
When we process buyer data for you, we will:
- process it only on your documented instructions — which are these terms and your use of the platform’s features — unless the law requires otherwise (in which case we will tell you, if the law allows);
- ensure our staff and contractors who can access it are bound by confidentiality;
- keep appropriate technical and organisational security measures in place;
- use the sub-processors listed in our Privacy Policy, which you authorise; give you notice of any changes so you can object; and impose equivalent data protection obligations on them;
- help you respond to buyers exercising their data protection rights, and with security, breach notification and data protection impact assessments, taking into account the nature of our processing;
- tell you without undue delay after becoming aware of a personal data breach affecting your buyer data;
- delete or return buyer data when you close your account, unless the law requires us to keep it; and
- make available the information reasonably needed to show we meet these obligations.
We also use some data as an independent controller — for example to keep the platform secure, prevent fraud and meet our own legal obligations — as described in our Privacy Policy.
9. Prohibited use
You must not use etickets.to, or let anyone else use it, to:
- list or sell tickets for events that are unlawful, fictitious or that you have no right to sell;
- mislead buyers, including about prices, availability, fees or who is selling the ticket;
- resell tickets in breach of the law (including any rules on the resale of tickets) or of the event’s original terms;
- commit fraud, launder money or process payments that are not for genuine ticket sales;
- send spam or unsolicited marketing, or email people who have not bought tickets from you;
- publish content that is unlawful, defamatory, hateful, infringes anyone’s intellectual property or privacy, or is otherwise harmful;
- interfere with or attempt to gain unauthorised access to the platform, other accounts or our systems; probe or test their vulnerability without our written permission; or overload them;
- scrape, copy, reverse engineer or resell the platform, or avoid paying platform fees; or
- impersonate another person or organisation.
10. Your content and our intellectual property
- You keep ownership of the content you upload — event descriptions, images, logos and similar. You grant us a worldwide, non-exclusive, royalty-free licence to host, copy, display, format and distribute that content for as long as it is on the platform (and for a reasonable period after, for backups and existing orders), to operate the service: for example on your event pages, in your embedded widget, on your custom domain, in tickets and emails to your buyers, and in search engine results for your public events.
- You promise that you have the rights needed to grant this licence and that your content does not infringe anyone else’s rights.
- We (and our licensors) own the platform, its software and the etickets.to name and branding. We give you a non-exclusive, non-transferable right to use the platform in line with these terms while your account is open. If you send us feedback or suggestions, we may use them freely.
11. Availability and changes to the platform
We work hard to keep etickets.to available and reliable, but we cannot promise it will always be uninterrupted or error-free. We may carry out maintenance, and we may change, add or remove features. If we remove a feature you rely on, or make a change that materially reduces the service, we will give you reasonable notice where we can.
12. Liability between us and organisers
- Nothing in these terms limits or excludes liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot be limited or excluded by law.
- Subject to that, we are not liable to you for loss of profit, revenue, sales, business, goodwill or anticipated savings, for loss or corruption of data (other than as our processor obligations require), or for any indirect or consequential loss.
- We are not responsible for your events, for the acts or omissions of buyers, venues or other third parties, or for the services of Stripe, PayPal or other payment providers.
- Subject to the first point, our total liability to you arising out of or in connection with these terms in any 12-month period is limited to the greater of (a) the platform fees you paid us in the 12 months before the event giving rise to the claim and (b) US$10.
- You will reimburse us for any losses, costs (including reasonable legal fees) and liabilities we incur as a result of a claim by a buyer or other third party arising from your events, your listings or content, your use of buyer data, or your breach of these terms or the law.
13. Suspension and closing your account
- You can close your account at any time. Before you do, you must either run or cancel-and-refund any upcoming event you have sold tickets for, and pay any platform fees you owe.
- We may suspend or close your account, or remove listings, if you seriously or repeatedly breach these terms, do not pay fees when due, if we reasonably suspect fraud or unlawful activity, or if we are required to by law or by a payment provider. Where it is reasonable to do so we will give you notice and a chance to put things right first. We may also close accounts on 30 days’ notice for any other reason.
- When your account closes, fees you owe become due immediately, and we will handle your data as described in our Privacy Policy. Tickets already issued remain valid unless you cancel them. Sections that by their nature should continue — including fees, buyer data, content licences for existing orders, liability and governing law — continue to apply.
14. Buying tickets
- Tickets are sold by the event organiser. Your ticket contract is with them, and their own conditions of sale (shown on the event page or at checkout) apply alongside these terms.
- The price you pay, including any booking fee, is shown before you confirm your order. Payment is taken by the organiser’s payment provider (Stripe or PayPal). We never see your full card details.
- When your order is complete we email your tickets to the address you gave. Please check your details carefully — you can find your order again at any time from My tickets.
- At checkout you can choose to receive news and offers from the organiser. This is optional and unticked unless you tick it, and you can unsubscribe at any time using the link in any marketing email.
15. Refunds and your cancellation rights
- Refunds are handled by the organiser under the organiser’s refund policy, which is shown on the event page. Please contact the organiser first if you want a refund.
- There is no “cooling-off” period for event tickets. Consumer rights to cancel an online purchase within a set period after buying generally do not apply to tickets for leisure events on a specific date. This means you cannot cancel a ticket just because you have changed your mind, unless the organiser’s refund policy allows it.
- This does not affect your other legal rights — for example, if an event is cancelled, or is significantly different from how it was described, you may be entitled to a refund from the organiser.
16. Using your tickets
- Each ticket has a unique QR code that can be used once. The first time it is scanned at the door it is marked as used, and any copy or screenshot of the same ticket will then be refused. Keep your tickets private and do not post them online.
- The organiser and venue may refuse entry or remove you in line with their conditions — for example age limits, ID checks, security searches or behaviour — and may not give a refund in those cases.
- If you lose your tickets, you can get them again from My tickets or by contacting the organiser.
17. Transferring and reselling tickets
Organisers can restrict or prohibit transferring or reselling their tickets. Any such restriction is part of the organiser’s conditions of sale and will be shown to you before you buy. If you resell or transfer a ticket in breach of a restriction you were told about, the organiser may cancel it and refuse entry to whoever presents it. Where resale is allowed, it must comply with the law, including any rules on the resale of tickets.
18. If an event is cancelled, postponed or changed
Cancellations, postponements, changes and any resulting refunds are the organiser’s responsibility. The organiser will normally contact you by email (which may be sent through etickets.to) and any refund is paid by the organiser through their payment provider, back to the way you paid.
Because we do not hold ticket money, we cannot refund you ourselves. If you cannot get a response from the organiser, contact us at support@etickets.to and we will try to put you in touch with them. You may also have rights through your card issuer or payment provider.
19. Our responsibility to buyers
We are responsible for providing the etickets.to platform with reasonable care and skill, and for foreseeable loss you suffer because we did not. We are not responsible for the event itself or for what the organiser or venue does or fails to do — those are matters between you and the organiser. Nothing in these terms limits our liability for death or personal injury caused by our negligence, for fraud, or anything else that cannot be limited by law, and nothing affects your statutory rights as a consumer.
20. Changes to these terms
We may update these terms from time to time, for example to reflect changes to the platform or the law. The date at the top shows when they last changed. For organisers, we will give at least 30 days’ notice by email of changes that materially affect you, and continuing to use the platform after they take effect means you accept them; if you do not agree, you can close your account before then. For buyers, the terms in force when you placed your order apply to that order.
21. Governing law and disputes
These terms, and any dispute or claim arising from them, are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction for organisers.
If you are a buyer and a consumer, you may also be able to bring proceedings in the courts of the country where you live, and you keep the benefit of any mandatory consumer protection law of that country.
22. Other important terms
- For organisers, these terms (together with anything referred to in them, such as our pricing and Privacy Policy) are the whole agreement between us about the platform.
- We may transfer our rights and obligations to another organisation, for example if our business is sold; we will tell you if we do.
- If a court decides any part of these terms is unenforceable, the rest still applies.
- If we do not enforce a right straight away, we can still enforce it later.
- We are not responsible for delays or failures caused by events outside our reasonable control, such as outages at our hosting or payment providers.
- Nobody other than you and us has any right to enforce these terms under the Contracts (Rights of Third Parties) Act 1999.
23. Contact us
Questions about these terms? Email support@etickets.to, or write to Effective Ideas L.L.C-FZ, Meydan Grandstand, 6th floor, Meydan Road, Nad Al Sheba, Dubai, United Arab Emirates. For questions about an event or a ticket you bought, please contact the organiser first — their details are in your confirmation email.